Kantar has released its monthly report on the smartphone market for the three months ending in November 2016, and things continue to look down for Windows Phone. Compared to the same period in 2015, Windows Phone’s share of the market decreased across the board. Perhaps most notably, Windows Phone’s share of the U.S. market in particular dipped below 1%, dropping to a 0.8% share from 2.3% during the same period the year prior.
Kantar reports that the biggest drops occurred in Great Britain and Italy, which saw declines of 7% and 5.2%, respectively. Meanwhile the 5 European countries tallied together ended up seeing an overall decrease of 4.1% compared to the same period a year ago.
Windows Phone has been on a steady decline for a while now, and that’s likely to continue as Microsoft winds down its Lumia production and switches focus to whatever the next big thing could be.